Indians have always kept the intellect at the forefront. The intellect coming from the forth stage (Chaturthi) of the mind i.e. Turyavastha. The deeper state from where the manifestation of the thoughts occurs. The energy source of the intellect is rooted deep down at bottom of the Nerve system (at Muladhar plexus). To make one shirsha (intellect) firm and sound (atharva) we worship it in most appropriate form, colour and sound. The praise of that energy is so well elaborated that it forms and effects on the spot. The mind forms the mandala and the Mantra resonates within. We can write it in other script than Devanagari. The slide below describes it.
The pronunciation technique is explained within the Atharvashirsha.
The stotra here is specially mentioned to present one of the sample of the Indian literature which has multi dimensional benefits to the societies.
Each individual word in the Stotra contains the Indian study of the mind science. Yo can hardly find any scientific praise in the world which has so many dimension and purpose to achieve. Even trying to get the aesthetic beauty in a Chanda is rare. The Indian literature is full of it, almost all.
The words’ creation has a purpose to lead the minds to its destination. Indian call it Shabda Brhma. The Mind itself is made up of the finer form of Shaba (Naad). Indian words are made up in alignment with the science. How one can deviate from the nest so easily for cheaper benefits.
Lets the Heads (Intellect) become big like elephant to think peacefully Big and Beyond!